Which Social Site

Love this Infographic from Neil Patel. I’ve written about the importance of not getting totally carried away and joining every social site here, here and over here too. Obviously new channels Snapchat and What’s App and a few other developing sites are not on here yet, and the stats are a bit out of date, but this is a nice overview of the largest platforms.

info on socil

It’s tempting when you look at big brand sites and see them all over every platform to try to be there too. But, social media is like any media and is growing more like them every day – there are a multitude of choices, you need to pick the ones that work for your product and  target market. This is particularly critical due to the total time suck that social media can be, whether you are a billion dollar company or an entrepreneur…especially if you are trying to grow a company.

Taking the time to think through a strategy and decide which platforms are best for your brand can make a big difference in your marketing program and is you are a do-it-yourself-er…your life.

 

professional content creationMARYANNE CONLIN IS AN CPG TRAINED MARKETER AND AN AWARD-WINNING DIGITAL EXPERT. SHE SPECIALIZES IN HELPING GROWING BRANDS DEVELOP STRATEGIC  MARKETING PLANS AND EXECUTE THEM EFFECTIVELY. 

CONTACT HER AT REDROPESDIGITAL.COM

FOLLOW HER  ON TWITTER @maryanneconlin

 

5 Tips for Travel Industry Brands

It’s seems like infographics, though trendy will remain in the digital marketer’s toolkit for the foreseeable future. I’ve made several for clients using Canva – time consuming, but a great way to provide information in visual form.

Here’s one that I really like that covers the basics of where to invest in digital this year. It’s similar to a post I did for LinkedIn last week – Digital Checklist for Real Life Brands. I was actually thinking about a hospitality industry client I have when I wrote it!

 

Travel Marketing Budgets 2016 #InfographicYou can also find more infographics at Visualistan

Big brands already have a team and a strategy in place to implement these key strategies but, small and medium size organizations, especially those not specifically in the digital world will find both this infographic and my post good starting points for developing a plan.

Thanks to MGA advertising for this infographic. Nice job.

headshot newMARYANNE CONLIN IS AN CPG TRAINED MARKETER AND AN AWARD-WINNING DIGITAL EXPERT. SHE SPECIALIZES IN HELPING GROWING BRANDS DEVELOP STRATEGIC  MARKETING PLANS AND EXECUTE THEM EFFECTIVELY. 

CONTACT HER AT REDROPESDIGITAL.COM

FOLLOW HER  ON TWITTER @maryanneconlin

 

Executing Content Marketing

If you want to know “How Effective is Content Marketing”, you could do worse than reading this article in Forbes. Beyond discussing data based on surveys, the author manages to insert one line that should resonate with anyone who has tried content marketing:

 

As with social media it’s not the theory that’s controversial, it’s the execution.

 

 

Somewhere between concept and measurement, effective execution seems to get lost. Mostly this is the case when brands jump from theory right into execution without the planning step in-between.

But, making content marketing work means taking the time to develop a strategy, starting with:

  1. Selecting vehicles by measuring impressions –Should you put your efforts into publishing on your own site or focus more on placing content on complementary sites?

 

  1. Following Best Practices regarding keywords –Are you using a keyword tool to ensure your posts are found by consumers who might purchase your product or service?

 

  1. Keeping it short and sweet – the more information available, the less we want to read. Short yet powerful posts rock.

 

‘Nuff said.

 

Maryanne

 

How to Drive Engagement

engagment

 

I grabbed this screenshot this morning after my usual early morning posting. How do you get numbers like these? Years of experience!

UPDATE: yes, of course – that number changed, but we consistently get engagement numbers twice the industry average for our clients!

 

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Maryanne Conlin is CEO of RedRopes Digital and Partner Digital Strategy with 4GreenPs. She has been managing Facebook pages, Twitter accounts and communities for 6 years – almost a lifetime of experience!

What Makes Great Content? Brand BFF’s of Course!

Today in MediaPost, I ran across an article, Effective Content Marketing. Of course the most interesting  part of the post, to me anyway, was how the focus of social media has changed as consumers more and more want original content and true engagement with brands. A number of forward thinking brands are already moving beyond formulaic community management and their number if growing.

.great content

As a brand marketer who took up blogging as a hobby initially and then irresistibly starting marketing it, I have seen the challenges that brands face getting the tone just right in this two way communication  online world.

Actually engaging consumers, as opposed to communicating with them takes a bit more than hiring someone to schedule regular posts on Hootsuite and putting up an occasional blog post that ties in so very neatly with the current brand promotion.

Engaging means talking about what consumers want to talk about, when they want to talk about it and inserting, but not always your brand in the conversation. Engaging means getting up at 3:00 in the morning on occasion to jump into the Twitter conversation going on in London. Engaging means  reacting to a trending conversation by whipping up a quick blog post, or recipe or Pinterest  board and jumping in.

Sounds exhausting. It’s worth it.  Engaging builds relationships.

The key to an effective content strategy  is expending energy upfront and creating a place for you and your brand in the online conversation. This, sometimes quite magically, but assuredly with some sort of psychological underpinning results in a whole phalanx of BFF’s…otherwise known as brand advocates flooding your inbox with opportunities, RT-ing and repining your brand content and offering opportunities for your brand in the wider world of online engagement.

Great content doesn’t need to be hard or hard to measure. It just needs to be strategic.

headshot newMaryanne Conlin is CEO of RedRope Digital provider of engaging content for web sites and social media. Experienced content creators in food, green and consumer products and experts in reaching out to both Hispanic and general market moms, Maryanne counts many prominent bloggers as her BFF’s.