It’s pretty awesome to see a write up on your work from a totally unexpected source! When I ran across this post A yummy bilingual social campaign and website, I Love Avocados / Amo Los Aguacates, I was happy to see our work for client, Avocados From Mexico highlighted by another agency. Thanks Content Hunting!
As noted in the article, we use two hashtags, one in English #Iloveavocados and one in Spanish #amolosaguacates and though not noticed by the author, we do both tweet and post on Facebook in both languages… though a lot more in English – reflecting the nature of the mostly 2nd and 3rd generation, English dominant, digital Latina.
Managing an effective digital campaign, requires looking at every piece of your digital program and integrating it into the program…times two if the campaign is bilingual! So, for Avocados From Mexico, each platform and each social media site gets in on the act on every promotion we run.
So nice to hear these words:
All in all, a very well managed campaign! And now I’m hungry…