One of the things that I find clients worry about most is how fast their social channels are growing. Though engagement ranks higher than number of followers in the ROI equation, especially when starting out, gaining a critical mass of followers is key. So I was happy to find this infographic by TrackMaven that gave some averages.
Obviously follower growth varies by industry, but these are good starting points.
If you’re looking to grow your social media following, engagement rate or increase the ROI of your social media efforts. Contact us today.
MARYANNE CONLIN IS AN CPG TRAINED MARKETER AND AN AWARD-WINNING DIGITAL EXPERT. SHE SPECIALIZES IN HELPING GROWING BRANDS DEVELOP STRATEGIC MARKETING PLANS AND EXECUTE THEM EFFECTIVELY.
FOLLOW HER ON TWITTER @maryanneconlin