Love this Infographic from Neil Patel. I’ve written about the importance of not getting totally carried away and joining every social site here, here and over here too. Obviously new channels Snapchat and What’s App and a few other developing sites are not on here yet, and the stats are a bit out of date, but this is a nice overview of the largest platforms.
It’s tempting when you look at big brand sites and see them all over every platform to try to be there too. But, social media is like any media and is growing more like them every day – there are a multitude of choices, you need to pick the ones that work for your product and target market. This is particularly critical due to the total time suck that social media can be, whether you are a billion dollar company or an entrepreneur…especially if you are trying to grow a company.
Taking the time to think through a strategy and decide which platforms are best for your brand can make a big difference in your marketing program and is you are a do-it-yourself-er…your life.
MARYANNE CONLIN IS AN CPG TRAINED MARKETER AND AN AWARD-WINNING DIGITAL EXPERT. SHE SPECIALIZES IN HELPING GROWING BRANDS DEVELOP STRATEGIC MARKETING PLANS AND EXECUTE THEM EFFECTIVELY.
FOLLOW HER ON TWITTER @maryanneconlin