Some new research came out today on our morning routine. Right up there with pouring a cup of coffee is checking messages. Over 80% of us check before going to work! It turns out we’re mostly checking email and text, presumably for those late night messages from the boss. But a surprising, almost half, mostly millennials, are also checking Facebook.
For marketers, this is great information that can change our timing of advertising and outreach to consumers. Email marketing has been slowly moving earlier and earlier, especially for events. Consumers are starting to be trained to look for an email first thing in the morning. Facebook advertising, usually scheduled later in the day, might be something to consider adding to the AM hours when running a campaign.
Lots of stuff to think about here.
MARYANNE CONLIN IS AN CPG TRAINED MARKETER AND AN AWARD-WINNING DIGITAL EXPERT. SHE SPECIALIZES IN HELPING GROWING BRANDS DEVELOP STRATEGIC MARKETING PLANS AND EXECUTE THEM EFFECTIVELY.
CONTACT HER AT REDROPESDIGITAL.COM
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