Size Matters On Social Media

I’ve been using Canva recently to create images for social media. I’ll still occasionally use Photoshop or Gimp, but for quick social media posts (which we all know can take inordinate amounts of time), I’m finding Canva the quickest way to go.

But, Canva doesn’t have templates for all of the different types of posts I need to do, so I found this Social Media Sizes Cheat Sheet  really helpful. Thanks Louise!

sm cheat sheet

I haven’t checked all of these yet, so please let me know if you see any changes.

 

professional content creationMARYANNE CONLIN IS AN CPG TRAINED MARKETER AND AN AWARD-WINNING DIGITAL EXPERT. SHE SPECIALIZES IN HELPING GROWING BRANDS DEVELOP STRATEGIC  MARKETING PLANS AND EXECUTE THEM EFFECTIVELY. 

CONTACT HER AT REDROPESDIGITAL.COM

FOLLOW HER  ON TWITTER @maryanneconlin

 

 

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Is Your Follower Growth Above Average?

One of the things that I find clients worry about most is how fast their social channels are growing. Though engagement ranks higher than number of followers in the ROI equation, especially when starting out, gaining a critical mass of followers is key. So I was happy to find this infographic by TrackMaven  that gave some averages.

Obviously follower growth varies by industry, but these are good starting points.

sm growth

If you’re looking to grow your social media following, engagement rate or increase the ROI of your social media efforts. Contact us today.

professional content creationMARYANNE CONLIN IS AN CPG TRAINED MARKETER AND AN AWARD-WINNING DIGITAL EXPERT. SHE SPECIALIZES IN HELPING GROWING BRANDS DEVELOP STRATEGIC  MARKETING PLANS AND EXECUTE THEM EFFECTIVELY. 

CONTACT HER  OR VISIT REDROPESDIGITAL.COM

FOLLOW HER  ON TWITTER @maryanneconlin

 

Which Social Site

Love this Infographic from Neil Patel. I’ve written about the importance of not getting totally carried away and joining every social site here, here and over here too. Obviously new channels Snapchat and What’s App and a few other developing sites are not on here yet, and the stats are a bit out of date, but this is a nice overview of the largest platforms.

info on socil

It’s tempting when you look at big brand sites and see them all over every platform to try to be there too. But, social media is like any media and is growing more like them every day – there are a multitude of choices, you need to pick the ones that work for your product and  target market. This is particularly critical due to the total time suck that social media can be, whether you are a billion dollar company or an entrepreneur…especially if you are trying to grow a company.

Taking the time to think through a strategy and decide which platforms are best for your brand can make a big difference in your marketing program and is you are a do-it-yourself-er…your life.

 

professional content creationMARYANNE CONLIN IS AN CPG TRAINED MARKETER AND AN AWARD-WINNING DIGITAL EXPERT. SHE SPECIALIZES IN HELPING GROWING BRANDS DEVELOP STRATEGIC  MARKETING PLANS AND EXECUTE THEM EFFECTIVELY. 

CONTACT HER AT REDROPESDIGITAL.COM

FOLLOW HER  ON TWITTER @maryanneconlin

 

A Leader’s Mantra

 

I read a wrap up on the Women’s Entrepreneur Festival this week. Lot’s of good advice, but this one struck me as particularly apt – for more than just entrepreneurs.

 

Accept that you don’t know everything. (2)

professional content creationMARYANNE CONLIN IS AN CPG TRAINED MARKETER AND AN AWARD-WINNING DIGITAL EXPERT. SHE SPECIALIZES IN HELPING GROWING BRANDS DEVELOP STRATEGIC  MARKETING PLANS AND EXECUTE THEM EFFECTIVELY. 

CONTACT HER AT REDROPESDIGITAL.COM

FOLLOW HER  ON TWITTER @maryanneconlin

 

The New Morning Routine – Check Facebook, Then Get Coffee

Some new research came out today on our morning routine. Right up there with pouring a cup of coffee is checking messages. Over 80% of us check before going to work! It turns out we’re mostly checking email and text, presumably for those late night messages from the boss. But a surprising, almost half, mostly millennials, are also checking Facebook.

 

morning checking

For marketers, this is great information that can change our timing of advertising and outreach to consumers. Email marketing has been slowly moving earlier and earlier, especially for events. Consumers are starting to be trained to look for an email first thing in the morning. Facebook advertising, usually scheduled later in the day, might be something to consider adding to the AM hours when running a campaign.

Lots of stuff to think about here.

professional content creationMARYANNE CONLIN IS AN CPG TRAINED MARKETER AND AN AWARD-WINNING DIGITAL EXPERT. SHE SPECIALIZES IN HELPING GROWING BRANDS DEVELOP STRATEGIC  MARKETING PLANS AND EXECUTE THEM EFFECTIVELY. 

CONTACT HER AT REDROPESDIGITAL.COM

FOLLOW HER  ON TWITTER @maryanneconlin