It’s amazing to me how many poorly designed logos are created by talented designers.
I take that back.
As the client/designer relationship is often fraught with misunderstandings and imperfect knowledge, I’m not surprised. Regardless, there is a way to improve that knowledge, mostly by having a road map to creating effective marketing materials. Since many of our clients have expertise in fields other than marketing, I found the infographic below provides a great starting point for discussion on making a great logo. Thanks to Tim at Daily Infographic .