Crowdsourcing Needs Expert Opinion

courtesy another great post on crowdsourcing http://tinyurl.com/qbk4xul

photo courtesy another great post on crowdsourcing http://tinyurl.com/qbk4xul

The headline for this article caught my eye since…it just seems to me that so much could go awry.

Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

Like focus groups…if you ask the wrong question or in the wrong way, the answers you get will be umm… at the least inaccurate, at the most disastrous.

I spent some time in my career in market research doing focus groups and original research for big brands…and some time in call centers, down in the trenches listening to how questions are asked and their responses.

Illuminating!

If there is a recommendation for how to use crowdsourcing most effectively, it would have to be take your time. In our rush to use Big Data and quickly crowd source the marketing process, we’ve forgotten those small but important qualitative touches – what we used to call “mother-in-law” research.

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