Success and Fun with User Generated Content

UGC is such a techy sounding term for asking fans to send in what makes them love your brand. (UGC) User Generated Content, at its core is people sharing their personal stories.

Mashable’s story today on UGC, concentrated on fashion brands, with a CPG, feel good campaign thrown in as well, but some of the real opportunities are for food brands, though, most every B2C brand can benefit.

User generated content, is tapping into the vast number of users of your product and letting them share how they use it. Trust me, they’ll think of ways you never even considered!

Here’s an example of a program we ran on Pinterest for Avocados from Mexico to generate recipe ideas. I would have thought of avocado chiffon pie?

 

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And consider The Pillsbury back-off – probably the first large scale example of UGC

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The key to a successful UGC campaign in the social world is 360 integration. Create your campaign. Be creative and integrate as many of your social sites into the program as possible. Have a sharing option on Instagram; enter through Facebook; encourage photos and video on Twitter.

User generated Content stretches your marketing budget, drives organic traffic to your website and engages your fans. Yes, there are a number of legal hurdles, easy to address once you know the ropes. And coming up with a creative idea in a noise filled social media space can be challenging, but reaching out to fans is an easy way to accomplish two goals at once – engagement and content – UGC-E?

 

headshot newMaryanne Conlin is CEO of RedRopes Digital and Partner Digital Strategy with 4GreenPs. She loves to create  content and read content that other people create.

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