A Time to be Born. A Time To Post

With 5+ years experience posting on brand social media platforms, I’ve developed a bit of a sixth sense for best days and dayparts to post content. Not that I don’t aggressively splice and dice the analytics, but as I’ve mentioned before, there is an art to posting engaging content and  it’s a creative leap from pure number crunching to the gestalt of effective posting.

Be that as it may, I always eagerly  read research that confirms or makes me reconsider the truths I’m holding that day.  So, in the latest research in MediaPost – my optimal days and times were both confirmed and questioned.

I think we’re missing early morning, Friday evening and Saturday day for consumer posts.

 

What do you think about the minutia of effective part of the hour for posting? I think it depends on what is happening that day.

 

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