With 5+ years experience posting on brand social media platforms, I’ve developed a bit of a sixth sense for best days and dayparts to post content. Not that I don’t aggressively splice and dice the analytics, but as I’ve mentioned before, there is an art to posting engaging content and it’s a creative leap from pure number crunching to the gestalt of effective posting.
Be that as it may, I always eagerly read research that confirms or makes me reconsider the truths I’m holding that day. So, in the latest research in MediaPost – my optimal days and times were both confirmed and questioned.
I think we’re missing early morning, Friday evening and Saturday day for consumer posts.
What do you think about the minutia of effective part of the hour for posting? I think it depends on what is happening that day.