Surfing the different posts on the web about the recent debate on the health benefits of organic, I keep coming back to a simple question that needs to be considered…as a marketer, I mean:
Why in the world consumers buy organic anyway?
It’s not “nutritional value”.
It’s not vitamin content.
It’s Pesticides…or lack of them actually. ( and some GMO concern thrown in there too.)
So, am I worried about the impact of this recent report on marketing organics?