The Organic Debate – Why Consumers Buy Organic Anyway!

Surfing the different posts on the web about the recent debate on the health benefits of organic, I keep coming back to a simple question that needs to be considered…as a marketer, I mean:

Why in the world consumers buy organic anyway?

It’s not “nutritional value”.

It’s not vitamin content.
It’s Pesticides…or lack of them actually. ( and some GMO concern thrown in there too.)

So, am I worried about the impact of this recent report on marketing organics?

 

Nahh.

 

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