My new post for Media Post’s Engage Mom’s blog. I just loved the headline
I’ve been working on Twitter parties this week for two different clients, which is interesting because nobody is on Twitter. O K – that’s not only untrue..it misses the point.
Content providers are on Twitter – journalists, bloggers, celebrities. Sure, a slice of Twitter users are also teens and 20 something communicators, but for these products, that’s not my target.
It’s hard to measure Twitter by tracking clicks on your website, when your reaching out to influencers who will actually provide the link in some other places (blog/Facebook page,etc.) masking your Twitter efforts.
That is one of the reasons a Twitter party such a great tool, though a bit cumbersome, you CAN track participants over time to see how they disseminated your brand message. Now I’m just waiting for someone to write an app!