It’s official – 12% of the population now owns a tablet computer. What’s interesting for those of you who still think young techies are driving this…over half of all purchases are made by households with children.
This doesn’t come as a surprise to me as I have always seen the tablet, not as something to be carried around, as a work tool, Tablets strike me as the perfect replacement for the small TV’s we have scattered around the house: in kitchens and bedrooms and garages.
Yes, they can be carried around, but at lower and lower price points, they become, a productivity tool, for the home. As women now buy more electronics than men, in their role as household shopper – we’ll see more and more usage as a home management tool- start working on those apps!